Website Redesign – Wireframing & UX/UI Optimization

As a Senior UX/UI Designer at my former company, I worked on the redesign project of an adult website with high-traffic visitors, focusing on enhancing user experience and platform usability. The primary goal was to improve navigation, accessibility, and content presentation for a smoother and more intuitive experience.

UX Approach

• User Research: Analyzed user needs and expectations to create a more efficient structure.

• Information Architecture: Designed a clear and well-organized layout for quick and easy content access.

• High-Fidelity Wireframes: Developed functional prototypes to test the interface before final design implementation.

• Optimized Navigation: Improved user journeys for a seamless experience across desktop and mobile devices.

UI Approach

• Modern & Clean Design: Created an intuitive and visually engaging interface.

• Visual Consistency: Standardized UI elements for a cohesive and recognizable identity.

• Accessibility Enhancements: Optimized contrast and typography for better readability.

This redesign resulted in a more fluid, intuitive, and engaging platform for users.